I played running back at Boston College from 2010 to 2013. My senior year I led the country in rushing at 175 yards a game and ran for over 2,000 — the first player to do it in five years. That December I went to New York as a Heisman finalist alongside Jameis Winston, Johnny Manziel, AJ McCarron, Tre Mason, and Jordan Lynch.

The Giants drafted me in the fourth round in 2014. I spent two years there and two with the Chargers. Then it ended, the way it ends for everyone, and I had to figure out what a body is for when nobody is paying you to use it.

What I found on the other side of that wasn't a training program. It was a set of principles I'd been handed by professionals and never had to think about — until I was on my own, older, with a family, no facility, and no staff. I rebuilt from there. AW Fitness Club is what came out of it.

The problem with modern fitness

Most advice targets outcomes: aesthetics, weight, calories, performance numbers. Very little attention goes to the internal systems that make those outcomes possible. So people train hard and recover poorly, lose weight and regain it, burn out despite consistency, and feel worse as effort increases.

The issue isn't discipline. It's misplaced priorities.

The philosophy

Athletic fitness isn't defined by how you look. It's defined by cardiovascular efficiency, movement quality, structural integrity, and metabolic resilience. When those systems are strong, strength, endurance, and body composition follow on their own.

Your body is the weight, the machine, and the gym.

The framework

Everything here is built on the 10 Keys to Athletic Fitness — not rules to follow rigidly, but constraints that protect progress. They make sure cardiovascular health comes before aesthetics, mobility supports strength, nutrition supports energy rather than punishment, and consistency compounds instead of breaking down.

The training itself emphasizes daily movement, sustainable intensity, breath-led effort, and repeatable sessions. Thirty minutes. No equipment required. No calorie counting.

Who this is for

People who want lasting results instead of quick wins, who are tired of cycling between extremes, and who want to feel better as they get stronger. It has worked especially well for busy parents and people who travel — anyone who needs training that survives contact with a real schedule.

This is not a shortcut. It's a long game, played intelligently.

Where to start

After the Last Snap is the whole story — what happened after football, and what I learned rebuilding. The club apparel is for people already training. And AW Selvedge is the denim label I built along the way.

Consistency beats intensity. Every time.

Become the gym.